How to get more “likes” on Instagram

Do you want to get more likes or shares on Instagram? So, you have to review this guide to optimize posts on this social network

With 500 million active users per month, Instagram is the second most popular social network after Facebook, managing to be the network of choice for photos and videos shared by users and similar brands. Users upload more than 95 million photos and videos a day, and those posts garner 4.2 billion "likes" daily on Instagram. A single post, done correctly, can accumulate tens of thousands (or hundreds of thousands and even millions) of “likes”.

Best SMM Panel - It's not just celebrity Instagram accounts that have those big engagement numbers with brands. Brands using Instagram see an engagement rate per follower of 2.26%, more than 10 times the 0.22 they see on FaceBook and almost 100 times the 0.027% of what they see on Twitter.

With that level of engagement, Instagram provides an important way to connect with potential followers and followers to create a sense of community and brand loyalty that would be impossible to achieve through traditional marketing or other social media. But before interacting with your followers, you need to get their attention and that means learning how to get 'likes' on Instagram.

What are the "likes" of Instagram?

As in other social networks, Instagram users can choose to “like” your content. They can do this by double-clicking your photo or video in the mobile app, or by clicking the heart-shaped icon in your content in the app or on a desktop. Instagram users don't have to follow you in order to “like” your posts.

So why are "likes" so important? They are often the first point of contact between your content and a potential new follower. It's a low-engagement way for users to show appreciation for others' posts, but “likes” can form an ongoing engagement that helps you build a community on Instagram.

Especially for brands, it is important to get enough likes to reinforce your credibility. A photo with a very small number of "likes" can hurt your brand more than help it.

How to get more “likes” on Instagram

Like any marketing tool in your arsenal, you need to develop a clear Instagram strategy based on concrete goals. Sure, posting photos and creating with comments can be fun, but without a clear plan in mind, it's more of a game than a legitimate business method.

Once you've clarified what you want to accomplish with your Instagram feed, it's time to see how the components that make up each post can give you an Instagram “like” boost.

1. Post engaging photos and videos

Obviously, you need to think seriously about the photos and videos you post on Instagram and make sure that you choose the best and most interesting content for your news. When selecting your Instagram content, keep the following three rules for photos in mind:

Show your face or someone else's: Photos that include people's faces are 38 percent more likely to get “likes” on Instagram than those without a face.

Know your colors: Photos that are primarily blue get 24 percent more “likes” than photos with red as the main color and photos with a single color scheme get 17 percent more “likes” than photos. those that are of different colors.

Be careful with filters: Researchers at Yahoo and Georgia Tech found that while filtered photos are more attractive, not all filters were created equal. The results showed that filters to increase contrast, adequate exposure, and warm tones have the best results. It can be easy to achieve this effect using Instagram's manual editing tools than just selecting already programmed filters. If your photo is good, don't feel forced to use a filter just because you can.

To make your images unique and varied, try incorporating other Instagram applications. With Boomerang create short videos that repeat, with Hyperlapse create time-lapse videos, and with Layout combine different images into a collage.

2. Invest time in your description

Yes, Instagram is a highly visual medium, but that does not mean that you should neglect the text that accompanies each publication. Unlike Twitter, Instagram doesn't have a character limit, so you can write a great description on each photo or video (if it works for your brand). It's a format that allows you to write an engaging story, something National Geographic masters.

Sure, a cute photo of a baby animal is likely to get a good number of "likes" on its own, but the "heroic" parenting story of penguin moms makes it virtually impossible not to "like" this one. Photo.

But your story doesn't need to be very long - an effective description can be a few words long. If you're not sure what to write in your description, try asking a question. It's a surefire way to attract users who will want to share their responses in the comments and who will often “like” your photo at the same time.

3. Add a location tag to make your content more recognizable

The "add location" option allows you to tag your posts with a place name which becomes a clickable field. Clicking on the location displays all the photos and videos tagged with that location, offering another way for users to discover your photos.

Easy browsing gets more people to see your photos, so it's no surprise that posts tagged with a location get 79 percent more engagement than posts that don't.

A physical location associated with your brand, like a store, hotel, or main office, is an obvious choice, but you can also use more general locations like a city or town.

For example, if you post from partner locations, community or networking events, or tourist destinations, you will likely use different tags for different posts. Instagram will give you a list of suggestions for locations in each photo.

4. Use hashtags wisely

Technically, hashtags are not separate components of your post, but they are very important that they deserve to be considered individually. To start, think about where to include your hashtags. You can include the two or three most important ones in the photo description, but don't overdo it, a large set of hashtags is not really compelling content. Eversmmpanel brings you the best and Cheap SMM Panel in the market. Our services include SMM Panel, SMM Panel Reseller, and more!